AFCA Exhibit Hall Information

2025 AFCA Exhibitor Application will open soon!

The 2025 AFCA Convention and Exhibit Hall will be in Charlotte, North Carolina from January 12-14, 2025.  The AFCA Exhibit Hall is a great way for companies to showcase their state-of-the-art football products, services, technology, equipment, apparel and much more to our 7,500 coaches and support personnel from high school to professional ranks.

Become an Exhibitor

 By becoming an Exhibitor, you will have the ability to book meeting room/hospitality space in the Convention Hotel upon request and availability, inclusion in the AFCA Housing block, convention credentials, compliant liability insurance and much more. Please contact AFCA as soon as possible if you are interested in being a part of the AFCA Exhibit Hall to ensure you don’t miss out.


Steps to Exhibit:

1. View Exhibit Hall Map. Make selections from available booths.

2. Complete Exhibitor Application. Review and Agree to Terms and Conditions.

3. Receive invoice for assigned booth and submit payment.

4. Once payment has been received request Housing from ResQuest and order booth needs through the Freeman Company.


Wave Dates

Wave 1 June 3rd Corporate Partners/Champions/Sponsors
Wave 2 July 1st Featured Exhibitors/20′ x 40′ booths and largers
Wave 3 August 5th Legacy Exhibitors (10+ years of exhibiting)
Wave 4 August 26th Exhibitors 1 to 9 years of exhibiting
Wave 5 Sept. 23rd New Exhibitors


Diane McPheeters
Director of Exhibits & Sales
(254) 754-9900
[email protected]


The AFCA Exhibit Hall is one the of the showpieces of the annual AFCA Convention, the largest football convention in the world. This can’t-miss Hall showcases all the latest football products! Coaches can check out the latest products varying from apparel, training aids, field maintenance supplies, and so much more! Many exhibiting companies also run special AFCA Convention sales and reveal new products and inventions during the show!


 Charlotte Visitor Information

Driving Directions

Charlotte Convention Center Parking

Charlotte Convention Center Oversized Vehicle Parking


2025 Exhibit Hall Schedule
January 12- 9 AM to 5 PM

January 13 – 9 AM to 5 PM

January 14 – 9 AM to 12 PM

Non-Exhibiting Business Allied Attendee

The AFCA has created an opportunity for business members to join the AFCA as an allied member. This allied membership applies to individual(s) and/or business(es) working in football, such as, a consultant, agent, or representative. As a Business Allied Member, individuals can attend the convention with some benefits, such as, inclusion in the AFCA Housing block, convention credentials and ability to secure meeting room/hospitality space at Convention Hotel at an additional cost.

Diane McPheeters
Director of Exhibits & Sales
(254) 754-9900
[email protected]

Partnership Opportunities

Would you like to increase your visibility at the AFCA Convention and year-round?

We have many opportunities available for Exhibiting Companies at the AFCA Convention as well as opportunities to deliver your message to football coaches throughout the year!

Bobby Staub
Director of Sponsorship & Development
(254) 754-9900
[email protected]


American Football Coaches Association

100 Legends Lane Waco, Texas 76706

P) 254.754.9900 F) 254.754.7373